Arlo / GO 2 /
Security Made Mobile
Arlo Technologies, an award-winning home security brand, launched their new Go 2 mobile security camera in 2022. With 4G + Wi-Fi connectivity, the Go 2 is perfect for monitoring areas without Wi-Fi – the campsite, the marina, a construction site or way out in the paddock. Being a step up from Arlo’s previous model, we needed a comprehensive launch campaign to announce the Go 2, rated one of the best in its category.
THE WHY
DO were tasked with creating a campaign across film, digital, social and PR to tell the story of security now going places that security usually doesn’t go. The film captured the thought of security being made mobile, and the campaign was proof of remote locations where the Go 2 can go.
THE WHAT
Not only did the launch drive a successful sales period, but it also saw a reach of 1.1mil across digital channels and 347k Impressions via social. To further the hype, intensive PR communications resulted in the Go 2 being reviewed and published by industry best Aussie and Kiwi tech journalists, reaching over 15,000,000 people.
THE WOW
