Brita / Celeste Barber /
Get Your Jugs Out
Brita came to DO looking for an uncommon campaign idea that would get noticed in the social and digital space. With a relatively low-engagement product like filtered water jugs, the task was never going to be an easy one. We needed an idea that would cut through the clutter and get people talking about the brand.
THE WHY
We came up with the idea of ‘Get Your Jugs Out’ and enlisted the star power of Celeste Barber who duly obliged. The campaign was about encouraging people to drink pure, filtered water. The execution of the social content videos followed Celeste’s well-known style – ridiculous model doing something equally ridiculous, followed by Celeste ‘keeping it real’ afterwards.
THE WHAT
As was expected, ‘Get Your Jugs Out’ made a splash...pun intended. The campaign’s strong call to action encouraged Aussie’s to make the switch from drinking bottled water at home to using a BRITA water filter Jug.
THE WOW
