Caesarstone / The Block /
Inspired by Nature
Founded in 1987 near the ancient Roman city of Caesarea, Caesarstone was the first engineered quartz benchtop brand in Australia. A global leader and pioneer in its field, Caesarstone pride themselves on innovation and premium quality, and were on the search for an Agency that would deliver the same for their sponsorship of The Block. DO created a campaign that would transport their benchtops out of the house, and into nature.
THE WHY
We created a campaign unlike anything Caesarstone had done before. The campaign involved a series of breathtaking content pieces comparing four of Caesarstone’s expertly-designed benchtops to Australia’s uniquely rugged terrain, lush forests, windswept sand dunes, marbled riverbeds, and vibrant water – showcasing a strength and beauty that is unparalleled. We showed how Caesarstone brings the heart of Australia into the heart of the home.
THE WHAT
Following the ‘Inspired by Nature’ campaign, Caesarstone not only saw sales of benchtops increase, but also saw the Australia quartz brand signed on for another year of The Block. ‘Inspired by Nature’ was seen by over one million Aussies, and it certainly didn’t hurt that fan favourites Mitch and Mark used the hero campaign benchtop, Calacatta Maximus, in their bold and breath-taking kitchen reveal.
THE WOW
