HSBC /
Platinum Visa Acquisition Programme
HSBC is one of the largest banking and financial services institutions in the world, serving millions of customers through global businesses. As an institution covered by financial regulating bodies, customer information needs to be complete for proper screening. Moving their credit card acquisition programme to digital posed a challenge with high drop off rate due to their lengthy 3-page application form
THE WHY
HSBC received information of the leads in real time. This solution not only gave them leads but also helped them fulfill their promise of a 3 banking day processing time. 718 qualified leads were generated during the campaign. The campaign proved to be a huge success as this solution was repeated by HSBC multiple times on other campaigns.
THE WOW