MOSH /
Men’s Health Made Easy
MOSH are a Men’s Health brand that had been making a name for themselves in social media with a simple (but expected) style of advertising targeting men and their shortcomings. However, they wanted to go bigger and bolder to drive growth, and they approached DO to make that happen.
THE WHY
Losing your hair or having sexual health issues are sensitive issues for most men. Typically, advertising deals with these things in a very logical or medical manner – or worst of all, the classic ‘before and after’. We felt that given the sensitivity of the issues, humour is a smart route to go down and was also a way to set the brand apart, in a category that takes itself a little too seriously.
THE WHAT
MOSH grew significantly, and now has over 30,000 active subscribers and a strong, established brand in the fast-growing men’s digital healthcare market. We reached men all over Australia, encouraging them to muster the courage to take action, helping to remove the stigma about these generally sensitive men’s health issues.
THE WOW