SHISEIDO /
Synchro Skin Launch
Shiseido, a Japanese beauty leader for over 150 years, offers revolutionary products in skincare, sun care and makeup. In the Philippines the brand is new to digital and wanted their Synchro Skin product line launch to be in line with their big digital debut.
THE WHY
With a 360 digital approach, the executions were done in phases as a build-up to drive sales as well as in preparation for the brand’s e-commerce launch with Lazada. Our task was to drive affinity and we used both celebrities and real people.
THE WHAT
Key beauty influencers were tapped to create buzz when teaser contents were posted pre-launch. All our influencers also went to the launch event itself. To reinforce authenticity multiple product usage posts were created after the launch. All of these were strategically complemented with website development, e-vouchers, Facebook ads and YouTube ads. The campaign reached over 4M eyeballs and generated 4,465 sales leads. The facebook campaign achieved a 35% view through rate while the YouTube campaign had a 61% video completion rate.
THE WOW