TradeEpay /
We’ve Got Your Back
We know all too well how getting paid affects our lifestyle, mindset, and happiness. However, in the tradie industry there are deeper issues at play. Not getting paid or struggling with chasing payments, was resulting in bad mental health and even suicide. That’s where TradeEpay stepped in, a payment and communication system for on-time payments that are secure and protected.
THE WHY
Being a startup, it was vital to drive awareness and create a presence for the TradeEpay brand. The “We’ve Got Your Back” campaign launched TradeEpay into the market and did so in a down-to-earth and passionate tone, which told our audience that we not only spoke their language but we also knew what they were going through. TradeEpay is here to help. Our campaign introduced the benefits of the platform and the reasons why we felt so passionately about having tradies backs.
THE WHAT
The “We’ve Got Your Back” campaign proved a success with 1.19mil impressions, 54k engagements and 20k website visits from our tradie audience, who were engaged in the cause and wanting to find out more. Followers on the social pages also grew by almost 20%. With these metrics continuing to grow, TradeEpay is an emerging brand to keep an eye on.
THE WOW
