AEI / The Chasers /
What are you investing in?
With a smaller budget and a highly cluttered conservative category, AEI, Australia’s largest and oldest ethical Superannuation and Managed Funds, needed its ethical message to be heard in a sea of financial noise.
WHAT’S THE PROBLEM?
When it comes to their superannuation, Australians aren’t really aware of what or where their hard-earned money is being invested.
WHAT WE FOUND
WHAT WE DID/UNCOMMON THINKING
We asked Australians a really simple question, “What are you investing in?” and demonstrated in quite a provocative way how the big corporates were investing their super. We pushed this message out through broadcast TV and digital films, OOH, digital display and social media.
The campaign grabbed attention and changed everything for AEI. Positive sentiment up by 53% and since 2018, our partnership with AEI has seen their share price rise from 81c to a high of $13.30 in November 2021.
HOW WE WENT/UNCOMMON RESULTS/THE WOW
