Arlo / GO 2 /
Security Made Mobile
Arlo is an award-winning home security brand. They wanted to let people know about the new upgrade in their mobile security camera GO 2 and its best-in-category rating.
WHAT’S THE PROBLEM?
Home security doesn’t start and end at the home. There’s also a need in places wherever you go, far from your front door.
WHAT WE FOUND
We made security mobile and told the story of security now going places security doesn’t usually go. Using film, digital and social we created a campaign that showed the remote and unexpected locations the GO 2 could come in handy.
WHAT WE DID/UNCOMMON THINKING
HOW WE WENT/UNCOMMON RESULTS/THE WOW
The launch saw a successful sales period. The campaign reached 1.1 million viewers across digital channels and 374K impressions across social. Intensive PR comms resulted in GO 2 being reviewed and published by Australian and NZ tech journalists reaching over 15 million people.
