WHAT’S THE PROBLEM?
Beehive is New Zealand's #1 for bacon and ham. However, the cost-of-living crisis was eating away at their market share as bacon lovers began to trade down to PL and Hellers.
WHAT WE FOUND
While New Zealanders were focussed on their back pockets, Beehive’s priority needed to be driving strong brand connection through their taste credentials.
BeeHive Bacon
‘Hold the Bacon’
DID IT DEFY ORDINARY?
Whether you’re a BLT or B&E kinda person, we know it’s all about the bacon. So, we created a mouth-watering campaign that did just that. We made it all about our delicious bacon and all about the taste, helping us to remind Kiwis how much they love BeehiveBacon.
THE RESULTS
The campaign launched in April. Meanwhile, we’ve been taking over buses & breakfast cravings in New Zealand.
