Caesarstone / The Block /
Inspired by Nature
WHAT’S THE PROBLEM?
Caesarstone was the first engineered quartz benchtop in Australia and has always prided themselves on their premium quality and innovation. They wanted to make sure this came through in their sponsorship of The Block
WHAT WE FOUND
Caesarstone’s expertly designed grains and finishes had an uncanny affinity with Australia’s uniquely rugged terrain, lush forests, windswept dunes, marbled riverbeds and vibrant waters.
WHAT WE DID/UNCOMMON THINKING
We created ‘Inspired by Nature’, a series of breathtaking content pieces showcasing an unparalleled strength and beauty that brings the heart of Australia into the heart of the home.
HOW WE WENT/UNCOMMON RESULTS/THE WOW
Not only did Caesarstone see the sales of benchtops soar in Australia, but The Block also signed them on for another year. ‘Inspired by Nature’ was seen by over a million Aussies and certainly didn’t hurt the fan favourites Mitch and Mark who used the hero campaign benchtop, Calacatta Maximus in their bold kitchen reveal.
