HelloMoney
Everyday Easy
WHAT’S THE PROBLEM?
There is low brand awareness on what HelloMoney is as a brand and as an e-wallet platform with the market leader dominating the market since the pandemic.
WHAT WE FOUND.
The market leader’s growth may have created an ecosystem within their app but its cluttered platform with multiple feature within a product was just too complicated to navigate for most. As it is, life can get pretty complicated and between balancing work, home and personal goals, managing personal finance becomes laborious for Filipinos.
DID IT DEFY ORDINARY.
That gap is where HelloMoney can come in to make banking simple – as easy as saying Hello. The campaign’s tagline was not just a communication strategy but also paved way for how agile and adaptive HelloMoney is. Sprawling from this campaign, the revamped their website and app to make the interface more simple and easy.