Hino Motor / Content /
Social Media
Hino needed to grow their social presence to help it resonate stronger with the Australian market and create a credible platform to showcase its modern vehicles.
WHAT’S THE PROBLEM?
Hino has an interesting and engaging story to tell through both their technological and safety innovations within the truck category and also at a grassroots level through their customer base.
WHAT WE FOUND
WHAT WE DID/UNCOMMON THINKING
With a robust ‘Always On’ strategy, we develop content and paid campaigns and implement production, posting 24 content pieces across the brand’s social and LinkedIn channels each month. We also create a series of regular Hino blogs for the website, creating advocacy through loyal Hino customer interviews and thought leadership pieces to keep their audience informed.
Hino Social is making its mark. Reach has risen by 160%. Engagement with the brand is up by 95% and Link clicks by 55%.
HOW WE WENT/UNCOMMON RESULTS/THE WOW