JAC Motors
JAC of all trades
WHAT’S THE PROBLEM?
The automotive market is choc-a-block in Australia with over 50 brands and at least another 12 coming in 2025. Launching JAC and driving sales before the onslaught was crucial to their success.
WHAT WE FOUND
Utes are Australia’s first and second best-selling cars, which is why JAC wanted to launch their range. With JAC being an unknown Ute brand, we knew tradies might think twice. So, we needed to make the JAC Ute feel part of the Aussie tradie culture.
DID IT DEFY ORDINARY?
With the name JAC, we couldn’t resist. It already had that Aussie twang written all over it. Keeping the name front and centre, ‘JAC of all trades’ was developed as our brand platform.
Building on this, we then created a very Aussie version of the catchy and well-loved track, ‘Hit the Road Jack’.
