BEER POONNOTOK

PARTNER & EXECUTIVE CREATIVE DIRECTOR

  • After a decade, Beer left Thailand with a suitcase packed with Thai humor, and he spent the following decade leading the team and combining his Thai flair with global expertise across Asia. This won him hearts, minds, and businesses for brands such as adidas, Red Bull, Land Rover, Guinness, Tiger Beer, Nintendo Switch, P&G, and others, earning him over 50 global awards. Now, he has decided to get a new suitcase, hoping to fill it with even more valuable experiences as he collaborates with like-minded individuals at DO.ASIA.

SIMON LOCKYER

PARTNER & MANAGING DIRECTOR

  • Simon is the product of two decades of marketing, agency and digital experience fuelled by a lifelong obsession with big ideas. From the Spirit Of Hong Kong at Cathay Pacific to highly impactful integrated campaigns at Ogilvy, DDB and FCB. From there, digital reinvention and experience design at IBM iX and Cognizant, his work fuses strategy, creativity and tech — turning complex business problems into bold, human-first content and experiences.

    Simon has led teams of five to five hundred, launched new products, a start-up or two and reimagined campaigns and digital journeys for telco, auto, public sector, financial services and FMCG.

    Always on the move, Simon collects licences like others collect sneakers — car, motorcycle, pilot, boat, and coming next, heavy goods vehicle.

    He doesn’t just make ideas work. He makes them matter — and ensures they get there fast.

SANDRA HSU

PARTNER & GENERAL MANAGER DO.PHL

  • Sandra started her media career as a one of the first media buyers in Mediacom Philippines when the agency won the Procter & Gamble account. Her digital media exposure kicked off when she moved to Singapore back in 2009. She took on regional roles to plan for APAC markets under OMG, Ogilvy and Upfront Media, a boutique digital media agency where she launched the Effie award winning Aviva campaign.

    With over 18 years of media experience across traditional and digital media, she lives and breathes on excel. Sandra’s love of travel gives her deep insights in understanding how advertising impacts consumers across different cultures. With the combination of all of that and her strategic thinking, Sandra’s campaigns just translate to success. The success of DO. under her leadership just proves how she was able to Defy Ordinary.

GUADA DELOS REYES

PARTNER & HEAD OF MEDIA

  • Guada’s stint in digital advertising started in 2013 with ad trafficking, optimizing and client facing as a campaign manager for Google. Along with the senior team in Google UK, she pioneered migration of rich media display ads to dynamic remarketing ads.

    Her experiences and people skills has built client’s trust and confidence over the years and she hopes to keep it that way for a long time. With thousands of campaign launches, she has developed extensive digital knowledge and is vital to DO. ASIA's success.

    Spontaneous road trip is always a good idea on weekends but need to ensure that the destination is pet friendly as she’s not leaving her dogs behind.

MATT ROBINSON

PARTNER & COO

  • Matt, also known as Robbo, has 27 years of experience in the world of media investment and marketing, at some of the world’s largest media operations as well as start-ups, with 15 of those spent as either a CTO, COO or CEO. After spending his first 10 professional years in London, Robbo moved to Singapore in 2005 to focus on the APAC region and has since had stints in Kuala Lumpur, Manila, Jakarta and Bangkok, where he currently resides. He has led teams of 3 to 300 with equal levels of comfort and puts his success down to ‘being all about the details’! Outside of work, Robbo can usually be found being made equally frustrated by his ever-worsening golf handicap and the once-great Manchester United football team!

MJ CLAMAR

ASSOCIATE ACCOUNT DIRECTOR, INFLUENCER MARKETING & EVENTS

  • MJ has been with the advertising industry for 10 years with experience on below-the-line, creative, digital media, and influencer marketing. She has been managing end-to-end KOL campaigns for over 4 years now and has worked on brands across different industries. She spearheaded DO. Events last October 2024, expanding her expertise to event planning and management and now catering to multiple kinds of activations and influencer engagements with partner brands.

    Beyond work, MJ thrives in other activities. She enjoys dragonboat paddling on weekends, also relaxing and bonding with family and friends while staying up-to-date with trends in shopping and pop culture.

JUSTIN CONLEY

PARTNER & GENERAL MANAGER DO.JPN

  • Justin began his career in the entertainment industry, working both in front of and behind the camera. His journey took him through New York City, Dublin, Toronto, and Vancouver, where he honed his skills as a performer, director, and producer. After years in the creative arts, he transitioned into community building and engagement, dedicating a decade into designing purpose driven communities. Drawing on this experience, Justin moved into the brand space, helping companies deepen their relationships with their audiences by building culturally specific campaigns. He has played a key role in successfully scaling brands both in Japan and internationally.

TOMMY HALILI

ACCOUNT DIRECTOR

  • Tommy Halili is an accomplished advertising professional with extensive experience in developing campaigns that drive meaningful connections between brands and people. He began his career at Globe, where he spearheaded social media strategies and influencer partnerships that elevated the brand’s telecom and broadband services.

    He then joined TBWA\Santiago Mangada Puno, rising through the ranks to become Account Director. In this role, he led integrated campaigns across FMCG, leisure, and real estate clients, delivering strategic and creative solutions that achieved business results. Later, Tommy brought his expertise to Publicis Singapore, managing regional operations for P&G brands across APAC and ANZ, and overseeing multi-market campaigns with a strong focus on performance, collaboration, and excellence.

JOANA MARIE GARCIA

ASSOCIATE PLANNING DIRECTOR

  • With over a decade of experience in the advertising industry, Joana brings a deep understanding of client relations and campaign strategy. Starting her career as a Partner Advisor at DPC Yellow Pages (back when printed directories were still a thing), she quickly found her stride in digital advertising, joining Ambient Digital where she rose through the ranks from Junior Account Manager.

Throughout her career, she has led campaigns across a range of industries including automotive, personal care, cosmetics, and hospitality, proving that she can market a car, a lipstick or a hotel getaway-- with equal flair. Known for her sharp instincts and collaborative approach, Joana continues to drive meaningful brand connections through thoughtful, results-driven marketing.

GLOBAL LEADERSHIP

ANDREW DOWLING

FOUNDER & GROUP CEO

  • After twenty-five years of leading Creative, PR & Digital businesses, Andrew along with his DO Co-Founder Tom Ormes decided it was time they used their experience and expertise to only benefit the clients they work for, rather than the network agencies they were previously employed by. Andrew has led teams across most categories from global FMCG, Tech Companies, Airlines, Automotive and Government Departments. Before DO, Andrew was with Y&R Group ANZ as Group Managing Director of GPY&R, VML & IdeaWorks. Andrew has worked extensively throughout Asia and Australia, leading agencies, teams and senior client relationships. Answers to Sharkie (or Bruce from Finding Nemo).

TOM ORMES

FOUNDER & GROUP CCO

  • Tom has been working in the creative advertising industry for a loooong twenty-five years. In that time, he has lived and worked in Sydney, India, Dubai, Colombo, Singapore, New York and Amsterdam, and remembers at least 85% of it. Tom has led creative teams in most of those markets and has specialised in behavioural change campaigns across all disciplines. He has won awards at all major advertising shows, and together with Andrew Dowling founded DO. in 2016. It has been a series of highs, lows and a lot in-between ever since, just like his favourite team, the Houston Rockets.