BEER POONNOTOK
PARTNER & EXECUTIVE CREATIVE DIRECTOR
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After a decade, Beer left Thailand with a suitcase packed with Thai humor, and he spent the following decade leading the team and combining his Thai flair with global expertise across Asia. This won him hearts, minds, and businesses for brands such as adidas, Red Bull, Land Rover, Guinness, Tiger Beer, Nintendo Switch, P&G, and others, earning him over 50 global awards. Now, he has decided to get a new suitcase, hoping to fill it with even more valuable experiences as he collaborates with like-minded individuals at DO.ASIA.
SIMON LOCKYER
PARTNER & MANAGING DIRECTOR
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Simon is the product of two decades of marketing, agency and digital experience fuelled by a lifelong obsession with big ideas. From the Spirit Of Hong Kong at Cathay Pacific to highly impactful integrated campaigns at Ogilvy, DDB and FCB. From there, digital reinvention and experience design at IBM iX and Cognizant, his work fuses strategy, creativity and tech — turning complex business problems into bold, human-first content and experiences.
Simon has led teams of five to five hundred, launched new products, a start-up or two and reimagined campaigns and digital journeys for telco, auto, public sector, financial services and FMCG.
Always on the move, Simon collects licences like others collect sneakers — car, motorcycle, pilot, boat, and coming next, heavy goods vehicle.
He doesn’t just make ideas work. He makes them matter — and ensures they get there fast.
CONRAD VICTORINO
HEAD OF MEDIA, KOL AND EVENTS
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Conrad is a media guy who refuses to stay in the media box. Across 15+ years at Google, WPP, Dentsu, IPG and Omnicom, he has worked across strategy, digital, performance, programmatic, data and technology, connecting the pieces that too often work separately.
Now leading Media at DO across Asia, he brings it all together with creativity to solve real business problems and drive growth.
Outside work, Conrad still likes putting things together, just on a much smaller scale. He collects LEGO and builds plastic models, including Gundams. Apparently, even his downtime involves figuring out how all the pieces fit together.
TOMMY HALILI
ASSOCIATE CLIENT SERVICES DIRECTOR
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Tommy Halili is an advertising professional with experience creating campaigns that connect brands with people. He began his career at Globe, leading social media and influencer initiatives, before joining TBWA\Santiago Mangada Puno as an Account Director. He later moved to Publicis Singapore, managing regional operations and multi-market campaigns for P&G brands across APAC and ANZ.
CESAR AVENA
CREATIVE DIRECTOR
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Cesar started his career on the client side, helping launch Emperador Light from zero to the world’s #1 brandy in just two years.
That win gave him the confidence (and maybe a bit of foolishness) to jump into agency life, where he grew as a copy creative in Manila’s top agencies, working on global brands like McDonald’s, Nescafé, and Unilever, and many others across multiple categories.
Having seen both sides, he approaches creativity with a clear focus on ideas that don’t just entertain, but deliver.
Today, he brings a bold, playful energy to work built for regional and global audiences.
JUSTIN CONLEY
PARTNER & GENERAL MANAGER DO.JPN
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Justin began his career in the entertainment industry, working both in front of and behind the camera. His journey took him through New York City, Dublin, Toronto, and Vancouver, where he honed his skills as a performer, director, and producer. After years in the creative arts, he transitioned into community building and engagement, dedicating a decade into designing purpose driven communities. Drawing on this experience, Justin moved into the brand space, helping companies deepen their relationships with their audiences by building culturally specific campaigns. He has played a key role in successfully scaling brands both in Japan and internationally.
FOUNDERS
ANDREW DOWLING
FOUNDER & GROUP CEO
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After twenty-five years of leading Creative, PR & Digital businesses, Andrew along with his DO Co-Founder Tom Ormes decided it was time they used their experience and expertise to only benefit the clients they work for, rather than the network agencies they were previously employed by. Andrew has led teams across most categories from global FMCG, Tech Companies, Airlines, Automotive and Government Departments. Before DO, Andrew was with Y&R Group ANZ as Group Managing Director of GPY&R, VML & IdeaWorks. Andrew has worked extensively throughout Asia and Australia, leading agencies, teams and senior client relationships. Answers to Sharkie (or Bruce from Finding Nemo).
TOM ORMES
FOUNDER & GROUP CCO
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Tom has been working in the creative advertising industry for a loooong twenty-five years. In that time, he has lived and worked in Sydney, India, Dubai, Colombo, Singapore, New York and Amsterdam, and remembers at least 85% of it. Tom has led creative teams in most of those markets and has specialised in behavioural change campaigns across all disciplines. He has won awards at all major advertising shows, and together with Andrew Dowling founded DO. in 2016. It has been a series of highs, lows and a lot in-between ever since, just like his favourite team, the Houston Rockets.