WHAT’S THE PROBLEM?
Men’s health brand Mosh wanted a more effective way to reach out and help men with their shortcomings, helping to drive growth for their business.
WHAT WE FOUND
When it comes to sensitive issues like hair loss and sexual health, men tend to bottle things up and reaching them is difficult, especially with the usual rational and medical approach.
MOSH /
Men’s Health Made Easy
DID IT DEFY ORDINARY?
We know that Aussie men can always have a laugh at themselves, so we flipped the category that takes itself a little too seriously on its head and heaped on the humour.
THE RESULTS
Mosh grew through the roof with over 30,000 active subscribers, establishing the brand in the fast-growing men’s digital healthcare market. They reached men all over Australia, helping to remove the stigma and muster the courage to take action.