Newport World Resorts
Discover NWR
WHAT’S THE PROBLEM?
The client’s ask was to create social contents that would differentiate NWR with its competitors and position the brand as an “epitome of luxury”.
WHAT WE FOUND.
When we did the a side by side of NWR against its competitors, all the visuals and content look similar and no strong brand identity. When we change the logo on any of a post and it can easily be the competitor’s content. NWR falls into the same trap as competitors of not getting the engagement despite looking slightly differentiated in its mood and tone. For NWR to be positioned as a pinnacle of luxury, we need to understand the audience deeper and what new luxury is. New luxury is not opulence but rather a quiet expressive luxury.
DID IT DEFY ORDINARY.
We communicated NWR through the modern lens with the perfectly imperfect approach. Visuals that capture the moment despite its off center and off focus imagery aims to make any experience and discovery more memorable. The strong and identifiable visual mechanic where the two images are split with “Discover”, provided clarity on the offer and the location within NWR.
THE RESULTS.
Over 23.1M post impressions and around 4.2M unique audiences was reached across the four content pillars of stays, dining, entertainment and nightlife.
