WHAT’S THE PROBLEM?
Nexba helped define the better-for-you category. But as the fridge filled with brands shouting clinical proof, it blended in. To become the most preferred healthy hydration brand, it needed to stand out again and earn its place in culture.
WHAT WE FOUND
People don’t just drink what’s good for them. They drink what says something about them. So, while the category sold science, we sold a feeling: ‘Full of feel good’.
Nexba /
Full of Feel Good
DID IT DEFY ORDINARY?
We didn’t try to shout louder than the competition. We changed the conversation. ‘Full of Feel Good’ was more than a product truth. It became the creative idea behind everything we did. From our visual style and tone of voice to our sampling activations, including a Good News Stand that served up our drinks alongside a healthy dose of good news. Because everything we did needed to leave people feeling good.
THE RESULTS
And the results felt pretty good too. Our outdoor campaign delivered 28.2 million impressions, while TikTok and Meta added another 5.5 million. And with 10 influencers spreading the feel-good message, we racked up another 2 million video plays.
