Aussie /
The Purple Couch
WHAT’S THE PROBLEM?
Economic uncertainty and a volatile property market had Australians feeling anxious and overly cautious about any home loan considerations. Aussie wanted to use this window of apprehension to get homeowners and buyers alike to see the possibilities in an ambiguous market.
WHAT WE FOUND
Most homeowners and buyers don’t understand the options they have in the home loan market. They default to what they know and go with the same old, same old. But the brokers at Aussie know a thing or ten in this space and can help with possibilities they never imagined.
DID IT DEFY ORDINARY?
We positioned Aussie as an ally in the home finance market, both on their side and doing things differently. We created CHAT TO AUSSIE, a platform that was equal parts Brand and Direct Response, hardworking CTA and personable at the same time.
RESULTS
The campaign was trialled in S.A. It exceeded all performance expectations in driving leads, which was the brief, but also drove brand health measures, which was not the objective. It worked so well it was rolled out nation
