Ray White /
Great Australian Dream
WHAT’S THE PROBLEM?
After 18 years of solid growth in the property market, a downturn in prices, and both market and economic uncertainty put the real estate industry on notice. Ray White wanted to maintain their business and brand leadership position.
WHAT WE FOUND
In such times of economic and property doom and gloom, many Aussies began to wonder if homeownership might be out of reach.
DID IT DEFY ORDINARY.
The campaign helped Ray White increase market share by 2%, which was critical in maintaining the overall sales performance of the business in a cooling property market.
