NSW Government / Transport for NSW /
Are You Boat Ready?
Boaters tend to be a little casual about authority, which makes it all the harder for TfNSW when it comes to keeping them in the water and out of danger.
WHAT’S THE PROBLEM?
While water safety is serious, how you go about getting people to embrace boat safety doesn’t have to be.
WHAT WE FOUND
WHAT WE DID/UNCOMMON THINKING
We made boat safety are little more relatable in a humorous and colloquial way with ‘Are you boat ready?’. It helped remind boaters of the things to be aware of before heading out for a great day on the water, spreading the word with social, digital, print and outdoor media.
‘Are you boat ready?’ delivered another successful campaign for TfNSW helping to keep NSW boaters safer and more prepared on our waters.
HOW WE WENT/UNCOMMON RESULTS/THE WOW