TradeEpay /
We’ve Got Your Back
WHAT’S THE PROBLEM?
For tradies, not getting paid or struggling to chase payments was causing heavy mental health issues and even suicide. Being a start-up, TradeEpay needed to build awareness and create a presence in the tradie space.
WHAT WE FOUND
Having a trusted partner to take care of finances would be a huge load off their back. This is where TradeEpay steps in with a payment and communication system for on-time payments that are secure and protected.
DID IT DEFY ORDINARY.
We created the ‘We’ve got your back’ campaign that spoke to tradies in their language. In a down-to-earth and passionate tone, we let them know we knew what they were going through, which is why we were heartfelt in having their backs.
HOW WE WENT/UNCOMMON RESULTS/THE WOW
The campaign proved a success, driving 1.19 million impressions, 54,000 engagements and 20,000 website visits from our tradie audience. Followers on our socials grew by almost 20% with metrics continuing to grow.
